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Branding and Marketing
Starting a Brewery; Branding and Marketing
We are offering this consultancy package as a stand alone package that will complement the production of your beer brands and help you sell your beer.
Marketing is important to selling your beer and making a reasonable income.
However, you must first make good, consistent beer, one that has a relatively long shelf life.
Otherwise all the marketing in the world will help sell your brand for a limited time only until the inconsistent quality aspect is recognised by the consumer, and they go elsewhere.
Our Marketer, James, who has run breweries and his own microbrewery will be able to assist in this area.
His expertise in marketing has helped the Salvos and other organisations such as P.B.S..
He will spend some time with you on the phone or meet with you, should that be more convenient, to understand your marketing aspirations.
Your branding will depend on the message you wish to portray.
Distribution channels will also be discussed and type of packaging that would be suitable for you and your customer.
Social media will also be the other avenue for getting the message out and James has experience in this area as well.
A comprehensive report will be provided for you and after reading it you may have some questions that can be answered.
Why Choose Us?
We are capable of helping our clients to a higher level because we believe to have the right stuff to get you to brewing good, consistent beer from day 1 of the opening of your brewery. Below are the reasons we believe we can achieve this. All you have to do is be a good learner and willing to take our advice;
–Many decades of brewing and management experience
–Have run businesses successfully since 1980
–Have post-graduate scientific background
–Have commercially brewed AND conducted quality control since 1986
-Walk the talk, have run operations of a microbrewery as Head Brewer
–Have unique specialised knowledge in consistency and design
–Have helped brewers start their own microbreweries since 2007
Please Note that price is exclusive of GST.
Welcome aboard to the best possible advice and help in the industry!
Together we can achieve greatness.
- what package for your beer is right for you
- How to distribute your beer
- Social media and advertising your beer
- Quickly learn the distribution chain network
- What your marketing message should be
- Your target audience and how to best reach them
- brewing knowledge
Entrepreneur running a brewery
No refunds or part thereof are available for non-attendance or cancellation of any of the classes.
However, in the event that a student has legitimate reason to discontinue the course (medical, family emergency etc.) the student needs to provide appropriate certification, and agreement reached between CBC and the student on an appropriate refund. Full refunds are not available and a maximum of 50% refund may be applicable.
No refunds or part thereof are available for non-attendance of any of the classes.
However, in the event that a student has legitimate reason to discontinue the course (medical, family emergency etc.) the student needs to provide appropriate certification, and agreement reached between CBC and the student on an appropriate refund. Full refunds are not available.
There is no assessment for short courses and no prior knowledge requirement to enrol. It is, however, recommended that you have had some prior exposure to home brewing of some sort.
Every reasonable effort will be made to make the course sites safe, emergency procedures provided and safety procedures explained at commencement of the course. No responsibility for accidents or injury will be taken by CBC or the venue operators.
While attempts have been made to verify information provided in the courses, neither the author nor the publisher assumes any responsibility for errors, omissions or contrary interpretation of the subject matter therein.
The reader of the materials assumes responsibility for the use of these materials and information. Adherence to all laws and regulations, federal, state and local, governing professional licensing, business practices, advertising and all other aspects of doing business in Australia , or any other jurisdiction, is the sole responsibility of the purchaser or reader of this course material. The author or publisher assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. We do not guarantee any results you may or may not get as a result of following our recommendations. It is your responsibility to test every strategy for yourself.
The enrolment in any course signifies that you have read, understood, and accepted the terms and conditions contained herewith.